DoFollow Podcast
July 24, 2025
Take a deep dive into SEO and digital marketing with the SE Ranking DoFollow Podcast. In the latest episode, Alex Moss, Principal SEO at Yoast, shares insights from over two decades in technical SEO, focusing on the evolving role of schema and structured data in today’s AI-driven search landscape.
Alex explores how schema has adapted to power AI-generated results and why making your site AI-ready is now essential. From structuring data and writing AI-friendly content to auditing markup and avoiding common pitfalls, this podcast episode offers practical strategies and expert advice to improve visibility and performance in search. Listen to it here!

Who were there:
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Alex
- Speaking