Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you […]
Read: "Product identifiers like SKU and GTIN are essential for ecommerce SEO"
Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be that Google doesn’t know every detail of your product. For instance, you might miss the product identifiers that Google uses to understand your products thoroughly. […]
Read: "New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check"
Have you seen that icon in the search results before your website’s URL? Google shows these logos in both mobile and desktop search results. So, no excuses; your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here, we’ll explain how to change the favicon of your WordPress site! We’ve […]
Read: "How to change your favicon in WordPress: a step-by-step guide"
“If only I could simply wave my wand and have a super-fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — fast. Most site owners or managers quickly need to talk to their developers to get […]
Read: "5 ways to improve your Core Web Vitals"
Google Discover offers users a different way to search. Actually, it’s not really a search in a traditional sense — it’s a queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it […]
Read: "Google Discover: What it is and how to get your content in"
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how […]
Read: "How to get ratings and reviews for your business"
In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t […]
Read: "What’s technical SEO? 8 technical aspects everyone should know"
Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it is surprisingly easy to exclude people by accidentally using the wrong words. While inclusive language has […]
Read: "Yoast SEO Premium 19.2: A new inclusive language analysis — in beta"
It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is frustration for the searcher. Google is aware […]
Read: "Google to launch Helpful Content Update to diversify search results"
We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, but we know that we’re not the only ones to do so. It’s possible to use our Schema output in combination with other tools. Although, sometimes, things may not work […]
Read: "Open-source software, open Schema protocol!"
