Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
YoastCon 2019 was amazing. The atmosphere was great, the venue inspiring, the speakers extraordinary and the attendees incredible. We had such a great time! Personally, this is my kind of conference. Where else can you discuss the importance of structured data and the power of entities in semantic search than at a conference like this? […]
Read: "Missed YoastCon 2019? Learn from our takeaways!"
We are a visually oriented species. Humans can understand pictures in the blink of an eye. In comparison, we read terribly slow and understand the text even slower. What’s more, a percentage of the world’s population consists of visual thinkers — people who also think in pictures. Considering this, it is not strange to see […]
Read: "Visual search: The future is now"
We’re still recuperating from an awesome edition of YoastCon last week, but that won’t keep us from releasing a new version of Yoast SEO. Yoast SEO 9.6 is a bug fix release with an additional focus on improving the code base of the plugin to better adhere to coding standards. Find out what else is […]
Read: "Yoast SEO 9.6: Improving our code"
It’s great to help people write better content in their own language. Of course, Yoast SEO works with any language, but languages that have full readability support get access to an even better content analysis. In Yoast SEO 9.5, we’re adding a new language to our roster: Swedish! Also, we improved the transition word support for […]
Read: "Yoast SEO 9.5: Hej Sverige!"
Over the years, we’ve learned a lot about SEO. We felt the impact quality content and a technically flawless site has on a successful SEO strategy, so we built tools that help you to improve your own site. We’ve developed a strong set of defaults that can be applied to a broad spectrum of sites. […]
Read: "Yoast SEO 9.4: Help us beta test the new SEO analysis!"
It’s an interesting time for WordPress users and plugin developers. Last week, WordPress 5.0 was released, one of the biggest releases of the CMS ever. Because it was such a big release, there were bound to be issues during the roll-out, mostly because of incompatibility issues between plugins and/or themes. Yoast SEO works well in […]
Read: "Yoast SEO 9.3: Fixes and enhancements"
December 6, 2018, is the day we shall remember for the birth of WordPress 5.0 and its new block editor. While we loved the new editor, initially, we advised people to hold off updating to WordPress 5.0 until a more stable release. But now, we’re happy to tell people to move to WordPress 5.0! Nevertheless, […]
Read: "How to test WordPress 5.0 — and every other new release"
December 6th, 2018, we saw the release of WordPress 5.0. With it came one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a […]
Read: "Pressing questions about Gutenberg: the new editor in WordPress 5.0"
You might have felt some tremors in the WordPress world. On December 6, we witnessed the release of WordPress 5.0 and with it came the new editor we know as Gutenberg. It’s a new block-based editing environment in WordPress and the impact it’s going to have will be massive. Some welcome it with open arms, […]
Read: "WordPress: What is Gutenberg aka the block editor?"
We are getting ready for WordPress 5.0 and the new Gutenberg editor — are you? In Yoast SEO 9.2, we’ve solidified our support for WordPress 5.0 to make sure nothing breaks when you update to the new version of the CMS. What’s more, we’re now using a brand-new WordPress API to get our eye markers […]
Read: "Yoast SEO 9.2: Getting ready for WordPress 5.0"
