Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
The snippet editor is one of the core pieces of technology in Yoast SEO. It helps you build snippets that truly stand out in the search results to get you traffic. To make this vital piece future-proof and to update it with new features, we needed to rebuild it. In Yoast SEO 7.7, you’ll find […]
Read: "Yoast SEO 7.7: New snippet editor & better snippet variables"
Well, it was fun while it lasted. In Yoast SEO 7.6, we’re reverting the snippet length for meta descriptions in the snippet editor to follow Google’s latest change. That’s not all though, we’ve also updated our support for the Russian language, added transition words for Catalan, redirect support for WP-CLI and fixed several bugs. Find […]
Read: "Yoast SEO 7.6: Shorter meta descriptions are back ¯\_(ツ)_/¯"
A content delivery network (CDN) is a network of servers in different geographic locations working together to get content to load faster by serving it from a location near the visitor. Here, I’ll explain what this all means and what a CDN can do for you and your SEO. What does a CDN do? A […]
Read: "What is a content delivery network (CDN)?"
Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing […]
Read: "Structured data for recipes: getting content read out loud"
The Russian language is huge; 265 million people have Russian as their first or second language, making it the world’s eighth most used language. What’s more, according to W3Techs Russian is the second most used language online — following English by a huge margin. As of today, all of the Russian language WordPress users can […]
Read: "Yoast SEO 7.5: Привет, Россия"
Please welcome to the stage: Yoast SEO 7.4! In this release, we’ve squashed a number of bugs and focused on enhancing the way Yoast SEO works with Open Graph images. We also made some other enhancements that improve the way the plugin functions. Happy updating! Improved handling of images Images are very important for several […]
Read: "Yoast SEO 7.4: Enhanced image support"
HTTP/2 is a newish protocol for transporting data that will drastically speed up the web and can help your SEO. The ‘old’ HTTP1.1 protocol only allows web servers to send files down a single line one at a time, and that line has to open and close after each file has been sent – a […]
Read: "What is HTTP/2?"
Two weeks ago, Yoast SEO 7.2 brought a solid update to the import features of the plugin. In Yoast SEO 7.3, we’ve expanded this improved importer with a slew of newly supported plugins you can import your data from. Find out which plugins we support in this post. But of course, there’s more! Importing from […]
Read: "Yoast SEO 7.3: Import all the things"
Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is […]
Read: "What is the difference between tags and categories?"
These past few weeks were all about the 7.0 release of Yoast SEO. That release brought many changes and made a lot of SEO work easier to understand and do. In 7.1 we fixed some bugs, improved the importers and added a new language to our roster: Portuguese. Yoast SEO 7.2 — out now — […]
Read: "Yoast SEO 7.2: Fixes and improvements"
