Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
Meet our latest update, Yoast SEO 20.12. It’s loaded with improvements designed to enhance your SEO efforts and simplify your journey toward better rankings. We owe the growth and evolution of Yoast SEO to your constant support and invaluable feedback. This update will benefit your website optimization efforts as we improve our products. More improvements […]
Read: "Yoast SEO 20.12: Improvements and fixes"
Before your content can rank, it needs links. Google finds your posts and pages best when linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to provide the most important pages […]
Read: "Internal linking for SEO: Why and how?"
Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T serves as a critical framework to evaluate the […]
Read: "Yoast SEO 20.11: Publishing principles to improve E-E-A-T"
In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site is. In this post, we’ll explain all about on-page SEO and how it differs from […]
Read: "What is on-page SEO?"
We are excited to present Yoast SEO 20.10, a release dedicated to fine-tuning your website and delivering an even smoother experience for all our fantastic users. This update focuses on fixing bugs and implementing minor enhancements to ensure your SEO journey is flawless. We’ve added a support section that gives you quick access to helpful […]
Read: "Yoast SEO 20.10 brings a brand-new support/FAQ section"
Time to release Yoast SEO 20.9! In this release, we’ve added a new option for the Wincher integration, plus the regular round of enhancements, improvements, and fixes. Enhancing the Wincher rank tracking integration A while ago, Yoast SEO and Wincher joined hands to allow you to track your website’s ranking status in Google straight from […]
Read: "Yoast SEO 20.9: Improving the Wincher integration"
This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here!
Read: "Small business SEO and local search: the ultimate guide"
WordPress is turning 20 years old, and we can’t help but reminisce on all the years so far. Our favorite CMS has come a long way since its beginning, celebrating its 20th anniversary on May 27, 2023. A content management system (CMS) can help its users create a great website, and WordPress is the one […]
Read: "WordPress at 20: The CMS that revolutionized the web!"
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.
Read: "SEO copywriting: the ultimate guide"
Here’s another release of our SEO plugin, Yoast SEO 20.8. We’ve improved our SEO analysis in this release and fixed several issues. In Yoast SEO Premium, we’ve added a new column in the post overview to quickly see your posts’ inclusive language scores. Improved language analysis Content is vital for successful SEO. Yoast SEO’s language […]
Read: "Yoast SEO 20.8: Fixes, enhancements, and a new Premium feature"
