International SEO training

Learn about international SEO

Do your potential customers speak different languages? Are you selling in countries all over the world? Or are you thinking of expanding your customer base? Then you’ll need to understand how international SEO works, and we’ve created this training course to help you!

After this online course, you will be able to:

• Pick the right keywords in different languages so your potential customers can find you
• Translate SEO copy so that you don’t sabotage your own rankings
• Pick the right domain structure for your international or multilingual site
• Make sure Google indexes the correct page for the correct user  by implementing hreflang correctly

What topics are covered in this International SEO course?

The International SEO training consists of four modules: an introduction, keywords and content, domain structure, and the hreflang standard. Each of these modules consists of several videos in which Yoast SEO experts explain the topics in easy to understand language. After reading the supporting articles, you can do a quiz to test your knowledge. When you’re done and pass the quizzes, you get an International SEO certificate showing that you’ve mastered this exciting international SEO strategy.

1. Introduction to International SEO

In the introduction, we’ll take you behind the scenes of Google’s search engines to you show how it works. This is essential knowledge that’ll help you make the most of your SEO work. After this, we’ll talk briefly about the way we practice SEO: holistic SEO.

2. Keywords and content in International SEO

The second part of the course is all about content for your international site. How do you do international keyword research for SEO? And how do you create and maintain an international keyword research sheet? We’ll take you by the hand and show you how to write copy for multiple regions and how to transcreate international content. This way, you’ll learn how to create content that’s easy to understand for a native speaker.

3. Domain structure in international SEO

Part three of the International SEO training sets out to answer one important question: Which URL structure gets the best result in a specific situation? You’ll learn all about top-level domains (TLDs), the use of subdirectories and subdomains, and how to target multiple languages within a country.

4. hreflang: the most important tool for international SEO

When doing international SEO, hreflang is your best friend. You should learn this inside out. But, as we’ve said earlier, hreflang isn’t easy to understand, let alone implement correctly. That’s what we set out to solve in this International SEO course. We’re taking your from the very basics, all the way to different implementation choices and an evaluation of the risks of hreflang. The end result? You’ll be able to implement hreflang without breaking a sweat!

What’s included in this International SEO training?

• 2 hours of instructional videos, sliced into bite-sized clips
• Suggested readings so you can expand and deepen your knowledge
• Quizzes to train what you’ve learned

Show off your International SEO skills

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.