Free SEO training: Structured data for beginners

Learn how to get great-looking results on search engine pages

You may have noticed that these days, search engine pages are beaming with colorful, clickable, attention-grabbing search results. Have you ever wondered if you can get your site to appear like that on the search result pages? You don’t have to wonder anymore, because the answer is yes, of course, you can! This course will teach you how to get the best results for your site by using structured data. 

So, what is structured data? It is code that tells search engines, loud and clear, what your pages are about. They don’t have to wonder if the text you have on a page is an article, a news piece, or a product description. The code will tell them all they need to know. Consequently, search engines can highlight your site and give it more visibility in the search results. 

In this beginner’s course, you’ll learn the basics of structured data. We assure you, you do not have to be a developer to follow it. First, we’ll give you the foundational knowledge you need to get started. We’ll then show you how easy it is to add structured data to your site with Yoast SEO. You won’t have to touch any code. You’ll love it!

After this free training, you will know…

• why you need structured data to improve the search appearance of your site;
• what concrete results do adding structured data to your site bring for you; 
• how to use Yoast SEO to add structured data to your site;
• how to use Yoast SEO add-ons to add structured data to your site.

In short, you will walk out of this course with valuable information. Powered with the knowledge, you can significantly improve the performance of your site in the search results.

What topics are covered in this free Structured data for beginners course?

The course consists of three short but informative modules.

Module 1

In the first module, we explain what structured data is. We also show you examples of what adding structured data looks like in the search results. 

Module 2

In the second module, we zoom into the Yoast SEO approach to structured data. This is where it gets exciting. We’ll tell you about our unique approach to structured data. You’ll understand why search engines love it and how it can elevate your site’s search appearance. You will also learn about the Yoast SEO add-ons and the specific structured data they produce. 

Module 3

Finally, in the third module, we will show you how to use the Yoast SEO structured data blocks. These blocks add HowTo and FAQ structured data to your page, which increases your chance to get rich results. 

What’s included in the Structured data for beginners training?

You get access to all of the course content, consisting of:

• over 30 minutes of instructional videos;
• PDF files filled with information that will reinforce your knowledge and understanding of structured data;
• quizzes that challenge you to revise what you learned and make the learning stick;
• a cheat sheet with the vocabulary used throughout the course.

Who teaches this training?

All content for this course is created by the SEO and WordPress experts at Yoast:

• they’re the creators of the #1 SEO plugin for WordPress worldwide;
• combined, they have over a 100 years of WordPress experience;
• companies such as Facebook, eBay, and The Guardian rely on Yoast for their SEO strategies.

Show off your Structured data skills

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.