13 October 2022
Brendan Reid
Writing a blog post is one of the most effective ways for small business owners to gain online visibility. A well-written post helps you show expertise, connect with potential customers, and improve your site’s visibility in search results. However, learning how to write a blog post that people will want to read and that search …
Read: "How to write a blog post that people want to read"
16 September 2022
Marieke van de Rakt
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to understand. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively quickly to give your site a …
Read: "5 tips for writing readable blog posts"
5 January 2022
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Marieke van de Rakt
A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have one thing to say: go for it! Let’s make 2022 the year in which you …
Read: "How to start a blog"
24 February 2021
Marieke van de Rakt
A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive into a certain topic related to your site or business. So which one is better? …
Read: "Blog or vlog, which one is better?"
30 September 2020
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Marieke van de Rakt
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your …
Read: "Blog post structure: How to set up an easy-to-read text"
23 September 2020
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Marieke van de Rakt
Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain what this is, why it’s important for SEO …
Read: "Increase blog engagement: 8 tips to boost shares and comments"
29 January 2020
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Marieke van de Rakt
The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …
Read: "Why text structure is important for SEO"
13 January 2020
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Marieke van de Rakt
There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use …
Read: "When is your blog post ready for publication?"
2 August 2019
Marieke van de Rakt
Since I started using the Yoast SEO plugin, I’ve been amazed by its ease of use and many features. Our analysis offers everything you need to fine-tune your text so that search engines will be more likely to rank your content. I genuinely believe that the SEO analysis features in Yoast SEO can help you …
Read: "Allure of the green traffic light in Yoast SEO: Pitfalls to avoid"