Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking …
Read: "Why is Google ranking the wrong page?"
As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even when you’ve always categorized it well, your content might be competing with itself: You’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date. To …
Read: "Find and fix keyword cannibalization in 4 steps"
Duplicate content is much-dreaded in the world of SEO. If your content lives on multiple pages on your site, or other websites, Google might get confused and won’t know what to rank first. You’ll want to prevent duplicate content as much as possible. So, what can you do, yourself? Here, I’ll explain how to perform …
Read: "DIY: Duplicate content check"
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …
Read: "5 link building DON’Ts you didn’t know about"
It can happen to you: other people copy content from your site and republish it on their own site. You have gone the extra mile to write an awesome article for your website, when, all of a sudden, another website takes possession of it. It can be frustrating to see this happen, and it happens more …
Read: "What if people copy content from your site?"
You’ve probably come across the term duplicate content quite a lot, but what is it? Duplicate content is content that lives in several locations — i.e., URLs. It can harm your rankings and many people say that copious amounts of it can even lead to a penalty by Google. That’s not true, though. There is …
Read: "What is duplicate content?"
Quite some time ago, we made a few changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you …
Read: "Closing a spider trap: fix crawl inefficiencies"
In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …
Read: "Metadata and SEO part 2: link rel metadata"
Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how …
Read: "WordPress archive pages: the tutorial"
There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First …
Read: "How to optimize your real estate site"