SEO copywriting archives

Recent SEO copywriting articles

Generative AI and SEO: Revolutionizing content creation

15 August 2023 Edwin Toonen

SEO has always been vital in making your website visible and getting organic traffic. Content creation is at the heart of SEO success. Yet, creating relevant, high-quality content can be a difficult task. Enter generative artificial intelligence (GenAI), a technology that mimics human-like creativity. Today, generative AI is on everyone’s lips and is poised to …

Read: "Generative AI and SEO: Revolutionizing content creation"
Generative AI and SEO: Revolutionizing content creation



The ultimate guide to content SEO

26 April 2023 | 2 Comments Marieke van de Rakt

Content SEO is a key part of any SEO strategy. Without content, your site can’t rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. What is content …

Read: "The ultimate guide to content SEO"
The ultimate guide to content SEO

Blog SEO: how to make people stay and read your post

11 March 2023 Marieke van de Rakt

When you succeed in getting visitors to one of your blog posts, you want them to stay and read your stuff. Readers (and especially first-time visiting readers) are bored quickly. You should grab their attention extremely fast and help them understand your blog’s main message. In this post, I will give five tips on how …

Read: "Blog SEO: how to make people stay and read your post"
Blog SEO: how to make people stay and read your post


How to write clear and SEO-friendly paragraphs

5 January 2023 Marieke van de Rakt

Crafting clear and correct paragraphs isn’t just about aesthetics. You shouldn’t put whitespace in your content just to make it look nicer. Paragraphs are actually a vital ingredient for readability, for both your readers and Google. So in order to create great content, you’ll need to give your paragraphs some extra SEO love! In this …

Read: "How to write clear and SEO-friendly paragraphs"
How to write clear and SEO-friendly paragraphs

Inclusive language and SEO: Does inclusive language help you rank?

13 December 2022 Sam Alderson

If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language. But why should you care? Creating inclusive content is good for your users and your SEO. On …

Read: "Inclusive language and SEO: Does inclusive language help you rank?"
Inclusive language and SEO: Does inclusive language help you rank?

How to write naturally beyond exact keyword matching

23 November 2022 Marieke van de Rakt

Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally …

Read: "How to write naturally beyond exact keyword matching"
How to write naturally beyond exact keyword matching

5 blog topic ideas for your ecommerce site

9 November 2022 Marieke van de Rakt

A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can …

Read: "5 blog topic ideas for your ecommerce site"
5 blog topic ideas for your ecommerce site